A new ad arguing for bigger tax cuts for small business and featuring former President John F. Kennedy starts running today on cable and dish TV, targeting three Democratic Senators in West Virginia, Montana and North Dakota — all states that Trump won. The six-figure ad, launched by the conservative Job Creators Network, will also play in D.C.

Why it matters: These three Democratic senators targeted in the ad are up for reelection in 2018, and dangling JFK in front of Democrats in red states could be a convincing tactic. JCN has also announced a multi-million dollar ad buy.

The goal: The group wants to see significant tax relief legislation passed by the end of the year. JCN President and CEO Alfredo Ortiz said in a statement, "Tax cuts have a long and proud history in the U.S. — leading to periods of strong economic growth and accelerated job creation."

View the ad here.