New PAC will challenge Obama's redistricting efforts

A 2015 photo of then Attorney General Eric Holder and President Obama. Photo: Jacquelyn Martin / AP

The right-leaning consulting firm Champion Group, led by former Americans for Prosperity CEO Luke Hilgemann and COO Sean Lansing, is launching a "Defend Freedom" PAC today to bolster Republican efforts in state elections with an eye on 2020 redistricting.

Why it matters: This Republican PAC is an answer attempts from Barack Obama and others to win back state legislatures and, ultimately, control the redrawing of the electoral map in 2020.