Screen shot from new Gillette ad on Gillette YouTube account

Gillette's new ad, which focuses on a culture of "toxic masculinity" more than it does actual shaving, seems to be sitting well with consumers, according to new data from Morning Consult.

Why it matters: The new polling suggests that internet backlash over the controversial ad has been overstated, and that while the ad may not immediately increase Gillette's sales, it was generally received well by consumers.

By the numbers:

  • Most liked the ad: Over 60% of respondents ranked the ad 7 out of 10 or higher.
  • The ad gave Gillette positive brand lift: Before watching the ad, 41% of people said they agreed Gillette “shared their values.” After watching, that number jumped to 71%. More people also said that they felt Gillette was "socially responsible” after seeing the ad.
  • Political leaning impacted reception: Most Democrats (73%) ranked the ad between 7 and 10, while only 48% of Republicans did the same.
  • Women liked it slightly more than men: 64% of women liked it vs. 57% of men.

The big picture: Earlier polling from Morning Consult suggests that consumers do want brands to take a stand on some issues, like civil rights and criminal justice reform, but not wade into politics directly.

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Photo: Gary Coronado/Los Angeles Times via Getty Images

Newly released transcripts of bodycam footage from the Minneapolis Police Department show that George Floyd told officers he could not breathe more than 20 times in the moments leading up to his death.

Why it matters: Floyd's killing sparked a national wave of Black Lives Matter protests and an ongoing reckoning over systemic racism in the United States. The transcripts "offer one the most thorough and dramatic accounts" before Floyd's death, The New York Times writes.

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Illustration: Eniola Odetunde/Axios

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Illustration: Sarah Grillo/Axios

An "infodemic" of misinformation and disinformation has helped cripple the response to the novel coronavirus.

Why it matters: High-powered social media accelerates the spread of lies and political polarization that motivates people to believe them. Unless the public health sphere can effectively counter misinformation, not even an effective vaccine may be enough to end the pandemic.