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Excerpt from Josh Green's "Devil's Bargain: Steve Bannon, Donald Trump, and the Storming of the Presidency," out July 18 from Penguin Press...

Bloomberg Businessweek adaptation: "The Remaking of Donald Trump: In the multicultural days of The Apprentice, he rose to a level of popularity with minorities that the GOP could only dream of. Then he torched it all to prepare for a hard-right run at the presidency":

  • "It's almost impossible to imagine now, but in the period just before he entered politics, Trump's appeal to blacks and Hispanics was powerful enough to make him the darling of corporate America. ... Trump's multicultural appeal was an achievement that a sclerotic Republican Party was increasingly desperate to match."
  • "The Apprentice drew a mass audience that pulled in an especially high proportion of black and Hispanic viewers."
  • "Inside Trump's circle, the power of illegal immigration to manipulate popular sentiment was readily apparent, and his advisers brainstormed methods for keeping their attention-addled boss on message. They needed a trick, a mnemonic device. In the summer of 2014, they found one that clicked. 'Roger Stone and I came up with the idea of "the Wall,'' and we talked to Steve [Bannon] about it,' says [early Trump campaign aide Sam] Nunberg. 'It was to make sure he talked about immigration.'"
  • "Initially, Trump seemed indifferent to the idea. But in January 2015, he tried it out at the Iowa Freedom Summit, a presidential cattle call put on by David Bossie's group, Citizens United. 'One of his pledges was, "I will build a wall," and the place just went nuts,' says Nunberg. ... Trump waited a beat and then added a flourish that brought down the house. 'Nobody builds like Trump.'"
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Go deeper

Birx: Trump White House could have reduced COVID deaths by 30 to 40%

Deborah Birx, then-coronavirus response coordinator, speaks during a news conference in the White House last November. Photo: Chris Kleponis/CNP/Bloomberg via Getty Images

Deborah Birx, the White House COVID-19 response coordinator under former President Trump, told a House subcommittee this month that the Trump administration could have prevented tens of thousands of deaths during the early stages of the pandemic.

Driving the news: "I believe if we had fully implemented the mask mandates, the reduction in indoor dining ... and we had increased testing, that we probably could have decreased fatalities into the 30% less to 40% less range," Birx said in closed-door testimony to the Subcommittee on the Coronavirus Crisis, according to excerpts provided by the panel.

Study: Fear of debt keeps Latinos out of college

Illustration: Aïda Amer/Axios

Fear of never being able to pay off school loans is keeping many young Latinos in the U.S. from going to college or completing a degree, according to a report published in September.

State of play: Latinos tend to have more difficulty repaying school debt than white student borrowers, according to Federal Reserve data, at the same time that they need more loans in order to afford tuition.

3 hours ago - World

Scoop: Biden administration objects to Israeli settlements plan

Israeli PM Naftali Bennett (L) meets with Secretary of State Tony Blinken. Photo: Olivier Douliery/Pool/AFP via Getty

The Biden administration has privately protested to the Israeli government over its plan to approve the planning and construction of more than 3,000 new housing units in the Israeli settlements in the occupied West Bank, sources briefed on the issue tell me.

Why it matters: The approvals for new homes in the settlements will be the first since President Biden assumed office, and come after Biden and his top aides personally pressed Israeli Prime Minister Naftali Bennett to restrain settlement activity and decrease the number of new housing units.