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Photo courtesy of Netflix's Walmart Hub

Netflix on Monday announced a partnership with Walmart to sell branded merchandise across a new online retail hub pegged to some of its biggest hits, including "Squid Game" and "Stranger Things."

Why it matters: Netflix has spent billions of dollars on original programming but has only recently started expanding some of those franchises to things like merchandise, games and podcasts.

  • Much of rival Disney's success and business model is tied to its decadeslong ability to create massive, global franchises that it can leverage across everything from theme parks to TV shows, movies and toys.

Details: The new Netflix Hub at Walmart will bring Netflix-branded gadgets, clothes, music and games to Walmart's online store exclusively.

  • Plush toys, baking kits, T-shirts and branded cassette players will be made available, pegged to Netflix hits like “Stranger Things,” “Nailed It!” and “CoComelon,” and new shows like “Ada Twist, Scientist.”
  • The Netflix Hub will also include programs meant to bring Netflix fans together, like a crowd-sourcing feature called "Netflix Fan Select" that allows fans to vote on which merchandise they'd like to see from their favorite shows.

The big picture: This isn't Netflix's first foray into commerce. In June the company launched an online merchandise store called Netflix.shop to sell products inspired by its original shows.

Go deeper: Netflix spreads its wings

Go deeper

Ina Fried, author of Login
Oct 20, 2021 - Technology

Netflix workers walk out over handling of Dave Chappelle special

Photo: Al Seib / Los Angeles Times via Getty Images

Workers at a Netflix office in Los Angeles and its Los Gatos. California, headquarters staged a protest on Wednesday over the company's handling of anti-transgender comments made by Dave Chappelle in his latest comedy special for the service.

Why it matters: The move comes amid growing controversy over Netflix's handling of the situation, which has also included the firing of one transgender employee for allegedly leaking company information.

Oct 21, 2021 - Podcasts

A new position of power for American workers

Across the country, workers are angry — demanding better pay and conditions. Since last week, some 10,000 John Deere workers have been on strike in Iowa, Illinois, Kansas, Colorado and Georgia after rejecting a pay raise that didn’t go above 6%. It’s the largest strike of the pandemic - but not the only one.

  • Plus, Netflix workers stand up for the trans community.
  • And, Biden’s plans for vaccinating kids against covid.

Guests: Axios' Courtenay Brown, Ina Fried and Marisa Fernandez.

Credits: Axios Today is produced in partnership with Pushkin Industries. The team includes Niala Boodhoo, Sara Kehaulani Goo, Dan Bobkoff, Alexandra Botti, Nuria Marquez Martinez, Sabeena Singhani, Alex Sugiura, Lydia McMullen-Laird, Michael Hanf, and David Toledo. Music is composed by Evan Viola. You can reach us at podcasts@axios.com. You can text questions, comments and story ideas to Niala as a text or voice memo to 202-918-4893.

Go deeper:

Mike Allen, author of AM
2 hours ago - Politics & Policy

First look: Anita Dunn advises Dems on economy message for '22

Signs from a President Biden event yesterday in Kansas City, Mo. Photo: Chase Castor/Bloomberg via Getty Images

In a midterm preview, top Democratic strategist Anita Dunn advises the party's House and Senate members to frame Republicans "as being against the economic interests of working Americans."

What she's saying: "Explicitly framing Republicans as opposing policies to lower costs does better than simply framing Republicans as the 'party of no,'" Dunn, White House senior adviser until August, writes in the memo.