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Netflix

Netflix on Thursday debuted an online merchandise store, Netflix.shop, that features products inspired by shows on its streaming platform.

Why it matters: It is the company's first foray into commerce. Until now, the streaming giant made almost all of its money selling streaming video subscriptions.

Details: The new store features items like apparel, toys, games and immersive events tied to its shows.

  • For example, the shop includes decorative items inspired by "Lupin," a French TV series on Netflix, as well as streetwear and action figures based on the anime series "Yasuke" and "Eden."
  • The goods are created by a diverse group of up-and-coming designers, including Nathalie Nguyen, Kristopher Kites and Jordan Bentley. 
  • They are all limited-edition. Some will be available via retail partners, like Target. The Netflix.shop will first be available in the U.S. and expand into other countries in the coming months.
  • At $25-$75, most price points are accessible to a wide array of consumers.

What they're saying: "We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms," said Josh Simon VP of consumer products at Netflix, in a statement.

  • Be smart: Simon joined Netflix from Nike last year, a signal that the streaming company was beginning to explore more consumer products outside of video subscriptions.

The big picture: Entertainment companies like Disney and NBCUniversal have long used their intellectual property and brands to sell merchandise as a source of revenue.

What's next: Netflix says it will debut new products from hit programs like "The Witcher" and "Stranger Things," as well as new Netflix logo-wear from Japanese fashion house BEAMS.

Go deeper

Jul 30, 2021 - Economy & Business

Unlocking your car's newest tech could require a subscription

Tesla is proposing a $199 monthly subscription for its assisted-driving system. Photo: Jasper Juinen/Bloomberg via Getty Images

Car technology is changing fast — and getting more expensive. But a more affordable alternative for some buyers is subscribing only to the car features they want.

Why it matters: Automakers drool over the prospect of collecting recurring revenue from car owners, even as they roll out regular software improvements. And people who lease their vehicles, or trade them in frequently, could avoid spending thousands of dollars on cutting-edge tech they only get to use for a few years.

Right-wingers making McCarthy sweat for future Speaker post

House Minority Leader Kevin McCarthy stands with his Republican colleagues outside the House on Nov. 17. Photo: Stefani Reynolds/Bloomberg via Getty Images

Right-wing elements in the Republican Party are complicating House Minority Leader Kevin McCarthy's attempts to become the next speaker of the House should the GOP take back the majority in 2022.

Why it matters: While McCarthy has worked carefully to build trust among the conservatives who tanked his chances at clinching the speakership in 2015, they're still circling ahead of the next Speaker vote in January 2023.

3 hours ago - Politics & Policy

Congress sprints to meet crush of deadlines

Illustration: Aïda Amer/Axios

Congressional leaders have been pushing off vital action for months — and a lot of it will catch up with them in December, which begins Wednesday.

Driving the news: Funding for the federal government is set to expire at midnight on Friday. There are also consequential deadlines related to the debt limit, President Biden's agenda and annual actions like voting on the National Defense Authorization Act.