Netflix is raising the price on its most popular video plan from $10 a month to $11 a month, a change which could affect most of Netflix's 53 million U.S. subscribers. The plan in question allows users to stream simultaneously from multiple devices. Netflix is also charging more on its ultra-high definition video streaming, which is going up from $12 a month to $14 a month.
Why it's happening: Netflix is trying to foot the bill to subsidize increased programming costs, in part due to original programming in the pipeline (its first original programming only just kicked off in 2013 with "House of Cards"). It's expected to spend nearly $7 billion on programming this year alone to meet consumer demands, and costs may rise more for Netflix to stay competitive with other on-demand video platforms.