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Nestlé leads $77 million round in prepared meal startup Freshly

via Facebook

Nestlé USA has led a new $77 million funding round for New York-based Freshly, which sends weekly batches of prepared meals to customers who get to pick from a rotating selection of 30 dishes.

What it means: Big food conglomerates are paying attention to the recent food consumption trends. Unilever previously invested in meal-kit startup Sun Basket, while Campbell Soup Co. poured $10 million into one called Chef'd. Freshly also part of the growing health food craze, which big food companies have had to adjust to.