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Illustration: Aïda Amer/Axios

The emergence of social media has helped the NBA promote its players, reach more fans and make gobs of money. But at what cost?

Driving the news: Speaking at the MIT Sloan Sports Analytics Conference last weekend, NBA commissioner Adam Silver talked about the depressing vibe he gets when he meets players.

"What strikes me about them is that they are truly unhappy," Silver said. "We are living in a time of anxiety [and] I think part of it is a direct result of social media."

  • "If you're around a team in this day and age, there are always headphones on ... [players] are isolated … they have their heads down."
  • One player spoke to Silver about how isolated he felt. "There was a deep sadness around him," the commissioner added.

The other side: In an appearance on ESPN's "Get Up," Charles Barkley dropped the age-old "rich people can't be unhappy" argument. Classic.

"That's probably the stupidest thing I’ve ever heard Adam say. Listen, these guys are making 20, 30, 40 million dollars a year, they work 6–7 months a year, stay at the best hotels in the world, they ain't got no problems. That's total bogus."
— Charles Barkley (via ESPN)

My take: This is a full-blown crisis and one that isn't going away anytime soon. Social media, the 24-hour news cycle and all the other things that keep us from ever actually unplugging have real consequences. Athletes, just like you and me, simply cannot let go.

  • Before social media, it was much easier for NBA players to focus on basketball. There were moments — maybe even entire days — where they could mute all the noise and hone in on themselves. There was still a "pureness" to it all, like the feeling you get when you think of your high school sports days.
  • Nowadays, players are exposed to hundreds of trade rumors, hot takes and GIFs each day. Their words are taken out of context and turned into clickbait. Young men who, by some minor miracle, are living out their childhood dreams, are made to feel like pawns in someone else's game. It's almost inescapable.
  • Fame is isolating — lonely, even. And in the age of social media, it's a surreal kind of loneliness because you have all these "fans" who love you and are constantly interacting with you ... but in an app on your phone screen.

The bottom line: Rampant social media usage is a problem that extends far beyond sports, and examining the impact its having on professional athletes really opens your eyes to the magnitude of the problem.

Go deeper: From coast to coast, the growing war on tech addiction

Go deeper

Updated 55 mins ago - Politics & Policy

Political consultants pocket taxpayer cash

Illustration: Shoshana Gordon/Axios

Members of Congress are turning to the same political consultants who got them elected to blast out taxpayer-funded communications from their government offices, records show.

Why it matters: While those members are barred from politicking with official funds, the firms have expertise in boosting elected officials' images for political gain and are in high demand for both campaign and government work.

Updated 2 hours ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: Transplants rebound from COVID lull
  2. Vaccines: WHO: No evidence that healthy children, teens need boosters — Kids' COVID vaccination rates are particularly low in rural America
  3. Politics: Government website for free COVID tests launches early
  4. World: Greece imposes vaccine mandate for people 60 and older
  5. Variant tracker
2 hours ago - Politics & Policy

Schumer pushes for doomed filibuster changes

Senate Majority Leader Chuck Schumer addresses reporters Tuesday. Photo: Bill Clark/CQ-Roll Call via Getty Images

Senate Majority Leader Chuck Schumer told the Democratic caucus Tuesday night he plans to propose instituting a one-time "talking" filibuster requirement, and bypassing the 60-vote threshold for major legislation, to pass the party's election reforms package via simple majority.

Why it matters: While Schumer acknowledged both votes are expected to fail — and some vulnerable Democrats up for re-election feel it will put them in a tough spot — he argued it's worth putting members on the record for historic legislation.

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