The National Enquirer, the tabloid that has famously supported President Trump, is seeing a decrease in circulation, the Associated Press reports.

Why it matters: The tabloid explained its friendliness toward the president as a business decision — Trump sells — but the latest numbers show that this tactic may no longer be working. National Enquirer's parent company, American Media Inc., lost $72 million in the last fiscal year and has amassed $882 million in long-term debt.