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Mobile users blow through 25% more data than last year

A woman watches TV on her iPhone. Photo: Getty

The average U.S. smartphone user now gobbles up 31.4 gigabytes of data a month, a 25% increase since last year, according to NPD Group and reported by Twice. That's roughly the equivalent of streaming 31 hours of standard-definition video on Netflix.

Why it's happening: The major U.S. wireless companies now all offer unlimited data plans, allowing consumers to blow through as much data as they want without incurring extra fees or having to seek out Wi-Fi hotspots for bandwidth-heavy downloads. Streaming video accounts for 83% of total data consumed, per NPD.