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Mobile purchases surging this Black Friday

Josh Reynolds / AP Images for BJ's Wholesale Club

Almost half of the almost $3 billion spent online this Thanksgiving came from mobile devices, according to Adobe Analytics, with mobile making up 61% of site visits.

Why it matters: Brick-and-mortar stores have taken a hit this year, but the growing popularity and user-friendliness of mobile shopping could maintain the retail success of Black Friday deals. Adobe found a 51% increase in mobile sales on Thanksgiving from last year, and overall retail sales are projected to rack up to $20 billion by the end of the weekend.