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U.S. smartphone data use will surpass fixed broadband use for the first time next year, according to PriceWaterhouseCoopers' latest Media and Entertainment outlook. By 2021, mobile data consumption is expected to eat up nearly 38% of all digital data consumption in the U.S., while fixed broadband will take up 27%, roughly 4 percentage points less than it does today.

Expand chart

Data: PriceWaterhouseCoopers; Chart: Lazaro Gamio / Axios

Why it matters: As consumers spend more and more time on mobile, it's no surprise that mobile advertising will keep gobbling up the majority of digital spend. The consumption trend is also pushing media and entertainment companies to consider partnerships and mergers with wireless services in order to get programming in front of consumers where they spend most of their time — mobile devices. And the continued explosion in demand for mobile broadband is driving the development of new wireless technologies, such as 5G.

Mobile advertising continues to explode: By 2021, mobile is expected to account for 74.4% of all U.S. internet advertising, per PwC. That's a huge increase from even two years ago, when mobile accounted for just 34.7% of all digital advertising. Last year was the first year mobile advertising officially surpassed desktop for digital spending.

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Updated 27 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Large coronavirus outbreaks leading to high death rates — Coronavirus cases are at an all-time high ahead of Election Day.
  2. Politics: Top HHS spokesperson pitched coronavirus ad campaign as "helping the president" — Space Force's No. 2 general tests positive for coronavirus.
  3. World: Taiwan reaches a record 200 days with no local coronavirus cases.
  4. Sports: MLB to investigate Dodgers player who joined celebration after positive COVID test.
  5. 🎧Podcast: The vaccine race turns toward nationalism.

The norms around science and politics are cracking

Illustration: Aïda Amer/Axios

Crafting successful public health measures depends on the ability of top scientists to gather data and report their findings unrestricted to policymakers.

State of play: But concern has spiked among health experts and physicians over what they see as an assault on key science protections, particularly during a raging pandemic. And a move last week by President Trump, via an executive order, is triggering even more worries.

Ina Fried, author of Login
2 hours ago - Technology

Apple sets September quarter sales record despite later iPhone launch

Apple CEO Tim Cook, speaking at the Apple 12 launch event in October. Photo: Apple

Apple on Thursday reported quarterly sales and earnings that narrowly exceeded analysts estimates as the iPhone maker continued to see strong demand amid the COVID-19 pandemic.

What they's saying: The company said response to new products, including the iPhone 12 has been "tremendously positive" but did not give a specific forecast for the current quarter.