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Minorities are a forceful power behind box office hits

Black panther
Photo: Jeff Spicer / FilmImage

As Marvel's "Black Panther" continues to break box office records worldwide in its first two weeks of release, a new diversity study from UCLA's Bunche Center reveals that minorities are leading the charge behind the biggest blockbuster hits.

"Diversity sells, and for the past five years, we've seen that all audiences, regardless of race, want to see diversity on-screen. They prefer movies that have diverse casts, and they prefer to watch TV that has diversity as well."
— Ana-Christina Ramón, who wrote the report with Darnell Hunt, to the LA Times