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Microsoft follows Apple, Google with news app

JASON REDMOND/AFP/Getty Images

Microsoft is rebranding its news apps on iOS and Android as "Microsoft News," as a part of a new push to house most of its news products under an AI-powered "Microsoft News" umbrella.

Why it matters: Microsoft has been experimenting with news products for years, but many have struggled to break through. Their efforts to consolidate all of their news efforts into one "News" destination more closely mimics the cross-platform strategies of Google News and Apple News.