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Michael Clemente joins Definers, firm trying to evolve D.C. model

Carolyn Kaster / AP

Michael Clemente, the former Fox News and ABC News executive, is joining Definers Public Affairs, the consulting firm founded by next-generation GOP operatives Matt Rhoades and Joe Pounder, as a senior adviser.

  • Definers, based in Arlington, Va., aims to evolve the D.C. model by adapting the techniques of political campaigns to corporate clients.
  • Key quote, from Matt Rhoades, Mitt Romney's 2012 campaign manager: "Just like political campaigns, the private sector is adjusting to the evolving communication tactics brought on by the rise of social media ... Simply put, info flow matters more than ever."