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The facts: Kelly's Fox audience was heavy on old white men. The daytime audience she'll now be courting is housewives who are disproportionately minority.

What we're hearing: One longtime TV negotiator said:

"How the hell is this woman who wears dresses with no shoulders, and spiked hair like a biker gal — a smart-mouth big mouth — gonna succeed? It's crazy."

Her new NBC colleagues are likely to hate her because of her big salary ($15m) that will squeeze other salaries, and she's now a new power center competing for big interviews against Matt Lauer, Savannah Guthrie, Lester Holt and Chuck Todd.

What to watch: The deal calls for a Sunday-night newsmagazine that'll compete with "60 Minutes." Brian Williams, at the peak of his power, with a nightly audience four times the size of Kelly's, tried a Sunday-night newsmagazine, "Rock Center." It was canceled after two seasons.

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Go deeper

The Fed isn't the only problem investors are worried about

Illustration: Aïda Amer/Axios

The Federal Reserve will be raising rates, just as the economy is slowing. The markets hate that.

Why it matters: The ugly start to the stock trading year doesn't just reflect Fed-induced agita — investors are also worried about a growth slowdown.

2 hours ago - Health

White House says Obamacare sign-ups hit record

Health and Human Services Secretary Xavier Becerra speaking in the White House in December 2021. Photo: Jim Watson/AFP via Getty Images

The White House said Thursday that a record 14.5 million Americans have signed up for health insurance through Obamacare marketplaces since Nov. 1, including more than 10 million enrollments through HealthCare.gov.

Why it matters: Last year's stimulus bill contained substantial investments in the program, including increased subsidies for people who don't receive health insurance from an employer or through Medicare or Medicaid.

2 hours ago - World

Kremlin says U.S. written responses ignored Russia's main NATO demand

Sergey Lavrov. Photo: Dimitar DilkoffI/AFP via Getty Images

Russian Foreign Minister Sergey Lavrov said Thursday that the United States' written answers to Russia's security demands do not contain a "positive response" to the Kremlin's top priority, which is a freeze on NATO expansion, according to Russian state media.

Why it matters: A spokesperson for the Kremlin stressed that no conclusions will be drawn until Russian President Vladimir Putin has time to analyze the papers, but a lack of movement on Russia's core concerns means the crisis over Ukraine is unlikely to de-escalate.