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Expand chart
Data: Axios research; Chart: Andrew Witherspoon/Axios

Dozens of media companies have unionized over the past 2 years in an effort to weather the turbulent economic environment for the content industry. Meanwhile, Hollywood writers are fight waging war with talent agents who, writers claim, are taking an unfair cut of their profits.

Why it matters: Content creators have become collateral damage in a power struggle between the media industry and technology-driven business disruptions. Now, the talent is trying to fight back. 

“In recent years content creators have turned to collective bargaining to ensure that they can build sustainable careers even as particular digital media companies contend with tricky business conditions. While some companies have turned to mergers and acquisitions to build scale, all companies face the challenges posed by big tech companies that siphon off advertising revenue. "
— Lowell Peterson, executive director, Writers Guild of America, East
  • Several digital companies unionized earlier. For example, Gawker Media’s employees voted to unionize in 2015, which opened the door for several other digital outlets to do the same like Vice Media and HuffPost.

Between the lines: The unionizing spree has extended to companies that represent creators. For example, podcast company Gimlet Media Group announced that a majority of employees signed union cards in March.

  • How it works: Unions typically give employees at companies more bargaining leverage during times of transition, whether that be during mass contract negotiations or layoffs. Newsrooms typically renew terms with their union every 2 or 3 years. National union organizations include the NewsGuild of New York and the Writers Guild of America, East and West.
  • Yes, but: Union representation doesn't always result in full employee protection, and representation does not mean all newsrooms have 100% unionized workers. Most outlets reported a majority of eligible employees signed union authorization cards.

The other coast: Hollywood is experiencing a similar talent uprising. After failing to reach an agreement over the weekend, the Writers Guild agreed to extend to Friday the deadline to renegotiate a decades-old agreement with Hollywood talent agencies.

  • If the Association of Talent Agents and the Writers Guild don't resolve the dispute, the Guild says that it will implement a new "code of conduct" that would allow members to fire their agents.
  • The heart of the dispute centers around the Guild's assertion that Hollywood's biggest talent agencies, like ICM, WME, CAA and UTA, are undercutting the writers they represent by moving from a long-standing percentage cut model to a model focused around packaging fees and production.
  • Many of these agencies have transitioned from strictly representing talent to becoming more involved in media production and distribution.

The bottom line: The media industry is facing unprecedented disruption, which is forcing the employment dynamics to change from decades-old precedents. Those transitions will come with pain points.

Go deeper

1 hour ago - Sports

Gonzaga University revokes NBA great John Stockton's tickets over mask stance

Former Utah Jazz player John Stockton during a 2017 press conference in Salt Lake City. Photo: Melissa Majchrzak/NBAE via Getty Images

Gonzaga University suspended the season tickets of notable alumni John Stockton after the NBA Hall of Famer failed to comply with the school's basketball games mask mandate, the Spokesman-Review first reported.

Driving the news: "Basically, it came down to, they were asking me to wear a mask to the games and being a public figure, someone a little bit more visible, I stuck out in the crowd a little bit," the former Utah Jazz point guard told the outlet in an interview Saturday.

Updated 3 hours ago - World

State Department orders evacuation of U.S. diplomats' families from Ukraine

From left, undersecretary for political affairs Victoria Nuland, Secretary of State Antony Blinken and U.S. chargés d'affaires in Ukraine Kristina Kvien during a meeting with Ukrainian Prime Minister Denys Shmyhal in Kyiv. Photo: Yevhen Liubimov/ Ukrinform/Barcroft Media via Getty Images

The State Department will begin evacuating families and nonessential staff from the U.S. Embassy in Kyiv this week, according to a travel advisory published Sunday evening.

Why it matters: The move underscores U.S. fears that a Russian invasion could destabilize Ukraine and threaten the embassy's ability to assist Americans.

Perfect storm brewing for extreme politicians

Data: Axios research; Table: Jacque Schrag/Axios

Redistricting and a flood of departing incumbents are paving the way for more extreme candidates in this year's midterm elections.

Driving the news: At least 19 House districts in 12 states are primed to attract such candidates — hard partisans running in strongly partisan districts — according to an Axios analysis of districts as measured by the Cook Political Report's Partisan Voter Index (PVI).