The media and advertising industry is shifting its focus this year from collecting audience data to figuring out better ways to measure and explain the data to advertising and marketing clients, according to the Interactive Advertising Bureau's annual Outlook study .

The study finds that 71% of industry executives expect to increase spending on data and related services this year.

Why the change? As media businesses become more sophisticated in collecting data on advertising and marketing, they've lagged in showing what that data means for clients and brands. Also, as data becomes more sophisticated, they have to prove they're measuring it properly. You may recall that Twitter and Facebook faced industry backlash for misreporting performance metrics in 2016.

Why it matters: Accurate measurement and attribution has major business implications. A C-suite agency executive told Axios that their company returned almost $10 million back to publishers last year, in part because of measurement and reporting complications around data-driven ad programs.

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Opposition leader Leopoldo López flees Venezuela

Venezuelan opposition politician Leopoldo López outside the Spanish embassy in Caracas, in 2019. Photo: Juan Barreto/AFP via Getty Images

Leopoldo López, a former political prisoner and prominent Venezuelan opposition leader, has left the country, his Popular Will party confirmed in a statement Saturday.

Why it matters: He's been an influential force in the push to oust President Nicolás Maduro's regime and a mentor to opposition leader Juan Guaidó. He'd been in the Spanish ambassador's Caracas residence since escaping house arrest in April 2019 following a failed military uprising.

Obama: The rest of us have to live with the consequences of what Trump's done

Photo: Joe Raedle/Getty Images

Campaigning for Joe Biden at a car rally in Miami on Saturday, Barack Obama railed against President Trump's response to the coronavirus pandemic, saying "the rest of us have to live with the consequences of what he's done."

Driving the news: With less than two weeks before the election, the Biden campaign is drawing on the former president's popularity with Democrats to drive turnout and motivate voters.