Jan 31, 2017

Media biz shifts focus in 2017 to explaining ad data

Sara Fischer

The media and advertising industry is shifting its focus this year from collecting audience data to figuring out better ways to measure and explain the data to advertising and marketing clients, according to the Interactive Advertising Bureau's annual Outlook study .

The study finds that 71% of industry executives expect to increase spending on data and related services this year.

Why the change? As media businesses become more sophisticated in collecting data on advertising and marketing, they've lagged in showing what that data means for clients and brands. Also, as data becomes more sophisticated, they have to prove they're measuring it properly. You may recall that Twitter and Facebook faced industry backlash for misreporting performance metrics in 2016.

Why it matters: Accurate measurement and attribution has major business implications. A C-suite agency executive told Axios that their company returned almost $10 million back to publishers last year, in part because of measurement and reporting complications around data-driven ad programs.

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Fadel Allassan

DOJ watchdog finds flaws in FBI surveillance process beyond Page application

Carter Page. Photo: Chip Somodevilla/Getty Images

The Justice Department inspector general found errors in 29 out of 29 randomized FBI applications for acquiring wiretap warrants through the Foreign Intelligence Surveillance Act, or FISA, according to a report released Tuesday.

Why it matters: The broad DOJ audit of the FISA program stems from a damning investigation into the FBI's surveillance of former Trump campaign aide Carter Page, which uncovered "serious performance failures" by some FBI officials during the Russia probe. The IG's final findings come as Congress debates whether to renew the authority it grants to the FISA courts.

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Axios

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 3:30 p.m. ET: 838,061 — Total deaths: 41,261 — Total recoveries: 174,115.
  2. U.S.: Leads the world in confirmed cases. Total confirmed cases as of 3:30 p.m. ET: 177,452 — Total deaths: 3,440 — Total recoveries: 6,038.
  3. Public health updates: More than 400 long-term care facilities across the U.S. report patients with coronavirus — Older adults and people with other health conditions are more at risk, new data shows.
  4. Federal government latest: The White House and other institutions are observing several models to better understand and prepare cities for when the coronavirus is expected to peak in the U.S.
  5. In Congress: New York Rep. Max Rose deploys to National Guard to help coronavirus response.
  6. 🎧 Podcast: Misinformation in the coronavirus age.
  7. What should I do? Answers about the virus from Axios experts — What to know about social distancing — Q&A: Minimizing your coronavirus risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

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Rebecca Falconer, Orion Rummler, Marisa Fernandez

U.S. coronavirus updates: White House studies models projecting virus peak

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

The White House and other institutions are observing several models to better understand and prepare cities for when the coronavirus is expected to peak in the U.S.

The state of play: The coronavirus is expected to peak in the U.S. in two weeks, but many states like Virginia and Maryland will see their individual peaks well after that, according to a model by the University of Washington's Institute for Health Metrics and Evaluation.

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