The two-minute Super Bowl ad

MassMutual will run a two-minute Super Bowl ad before kickoff this year, specifically to capture the somber tone that comes with the Super Bowl's pre-game rituals.

Why it matters: While most advertisements are getting shorter (such as ads less than 10-seconds online) some advertisers are bucking the trend to bring culturally relevant messages to sports, particularly high-impact games, given the political climate around issues of diversity, race and harassment.