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Big marketers reassess their digital ad spending

Proctor & Gamble slashed its budget by $200 million. Photo: Raymond Boyd / Getty Images

"Turmoil on Madison Avenue as Marketers Push for Change ... P&G slashes digital ad spending, calls for disrupting 'archaic Mad Men model'" from the Wall Street Journal's front page.

Why it matters: "It represents an important shift after years of marketers raising digital ad spending almost reflexively."