Photo: David Paul Morris / Bloomberg via Getty Images

Public relations experts who have experience grooming CEOs for congressional testimony have pointers for Mark Zuckerberg as he prepares to face lawmakers over Facebook's data controversy, AP reports.

Why it matters: "CEOs testifying in Washington have lost jobs, faced perjury investigations and otherwise endured public humiliation. It’s not comfortable for anyone in a position of power to essentially kowtow to Congress in a televised setting," AP writes.

  • Prepare, prepare, prepare: "Zuckerberg should spend days, if not weeks, familiarizing himself with the layout of the hearing room and with specific members of Congress."
  • Arrive modestly: "In 2008, CEOs of the three big automakers flew private jets to Washington to ask Congress for federal bailout money. A public relations fiasco ensued."
  • Take your lumps: "CEOs may be used to getting their own way, but they aren’t in control during hearings."
  • Don't feign ignorance: "It’s crucial to take responsibility and come across as straightforward," John Hellerman, founder of a PR firm, told the AP.
  • Spin it forward: "Zuckerberg isn’t likely to lose his job over this, but a bad congressional appearance can have other consequences — mainly, the controversy staying in the news."

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President Trump stands with Judge Amy Coney Barrett after she took the constitutional oath to serve as a Supreme Court justice during a White House ceremony Monday night .Photo: Tasos Katopodis/Getty Images)

President Trump said Judge Amy Coney Barrett's Senate confirmation to the Supreme Court and her subsequent taking of the constitutional oath Monday was a "momentous day," as she she vowed to serve "without any fear or favour."

Of note: As Republicans applauded the action, Democratic leaders warned of consequences to the rush to replace the late liberal Justice Ruth Bader Ginsburg with a conservative so close to the election, as progressives led calls to expand the court.

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The state of play: Louisiana Gov. John Bel Edwards (D) declared a state of emergency Monday as Zeta strengthened into a hurricane earlier Monday.

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