Abortion-rights advocates rally in front of the Georgia State Capitol in Atlanta on May 21. Photo: Tami Chappel/AFP/Getty Images

Hollywood heavyweights like Netflix, Disney, NBC and WarnerMedia are all considering film production boycotts if Georgia upholds its "fetal heartbeat" abortion ban.

Why it matters: Tax incentives for major film companies have made Georgia an East-Coast haven for major movie studios and production companies over the past decade.

Driving the news: Both WarnerMedia (formerly Turner) and NBCUniversal said Thursday that the bill, if passed, could impact their ability to do business in Georgia.

  • “We will watch the situation closely and if the new law holds we will reconsider Georgia as the home to any new productions," WarnerMedia said.
  • “If any of these laws are upheld, it would strongly impact our decision-making on where we produce our content in the future," NBCUniversal said.

Netflix became the first major Hollywood studio to make a public statement about the boycott on Tuesday after several celebrities and filmmakers began protesting the bill.

  • Disney CEO Bob Iger told Reuters on Wednesday that it would be "very difficult" to continue filming in Georgia if the ban goes into effect. "I think many people who work for us will not want to work there," he said.

Our thought bubble: A boycott would serve as a signal to lawmakers in Georgia and other states that restrictive abortion policies could impact their ability to lure projects, companies and jobs.

  • Similar "fetal heartbeat" abortion measures are currently being considered in Florida, South Carolina and Louisiana.
  • The 2017 "bathroom bill" corporate boycott in North Carolina was estimated to have cost North Carolina $3.76 billion over 12 years.

The big picture: Brands are taking positions on tough issues today more than ever before.

  • Research shows that consumers expect brands to stand up for issues they believe in, although some issues are more contentious to stand up for than others.
  • Abortion and gun control, for example, are 2 issues that brands typically stay away from, as they are more polarizing than issues such as equal pay or climate change.

Go deeper

Bill Clinton slams McConnell and Trump: "Their first value is power"

Former President Bill Clinton on Sunday called Senate Majority Leader Mitch McConnell's (R-Ky.) vow to fill Ruth Bader Ginsburg's vacant Supreme Court seat before the next presidential inauguration "superficially hypocritical."

The big picture: Clinton, who nominated Ginsburg to the court in 1993, declined to say whether he thinks Democrats should respond by adding more justices if they take back the Senate and the White House in November. Instead, he called on Republicans to "remember the example Abraham Lincoln set" by not confirming a justice in an election year.

Pelosi: Trump wants to "crush" ACA with Ginsburg replacement

House Speaker Nancy Pelosi said on ABC's "This Week" on Sunday that President Trump is rushing to replace the late Supreme Court Justice Ruth Bader Ginsburg because he "wants to crush the Affordable Care Act."

Why it matters: Pelosi wants to steer the conversation around the potential Ginsburg replacement to health care, which polls show is a top issue for voters, especially amid the coronavirus pandemic. The Trump administration has urged the courts to strike down the law, and with it, protections for millions with pre-existing conditions.

Mike Allen, author of AM
Updated 2 hours ago - Politics & Policy

Democrats' Armageddon option

A makeshift memorial outside the Supreme Court yesterday. Photo: Jose Luis Magana/AFP via Getty Images

Furious Democrats are considering total war — profound changes to two branches of government, and even adding stars to the flag — if Republicans jam through a Supreme Court nominee, then lose control of the Senate.

On the table: Adding Supreme Court justices ... eliminating the Senate's 60-vote threshold to end filibusters ... and statehood for D.C. and Puerto Rico. "If he holds a vote in 2020, we pack the court in 2021," Rep. Joe Kennedy III (D-Mass.) tweeted.