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Abortion-rights advocates rally in front of the Georgia State Capitol in Atlanta on May 21. Photo: Tami Chappel/AFP/Getty Images

Hollywood heavyweights like Netflix, Disney, NBC and WarnerMedia are all considering film production boycotts if Georgia upholds its "fetal heartbeat" abortion ban.

Why it matters: Tax incentives for major film companies have made Georgia an East-Coast haven for major movie studios and production companies over the past decade.

Driving the news: Both WarnerMedia (formerly Turner) and NBCUniversal said Thursday that the bill, if passed, could impact their ability to do business in Georgia.

  • “We will watch the situation closely and if the new law holds we will reconsider Georgia as the home to any new productions," WarnerMedia said.
  • “If any of these laws are upheld, it would strongly impact our decision-making on where we produce our content in the future," NBCUniversal said.

Netflix became the first major Hollywood studio to make a public statement about the boycott on Tuesday after several celebrities and filmmakers began protesting the bill.

  • Disney CEO Bob Iger told Reuters on Wednesday that it would be "very difficult" to continue filming in Georgia if the ban goes into effect. "I think many people who work for us will not want to work there," he said.

Our thought bubble: A boycott would serve as a signal to lawmakers in Georgia and other states that restrictive abortion policies could impact their ability to lure projects, companies and jobs.

  • Similar "fetal heartbeat" abortion measures are currently being considered in Florida, South Carolina and Louisiana.
  • The 2017 "bathroom bill" corporate boycott in North Carolina was estimated to have cost North Carolina $3.76 billion over 12 years.

The big picture: Brands are taking positions on tough issues today more than ever before.

  • Research shows that consumers expect brands to stand up for issues they believe in, although some issues are more contentious to stand up for than others.
  • Abortion and gun control, for example, are 2 issues that brands typically stay away from, as they are more polarizing than issues such as equal pay or climate change.

Go deeper

2 hours ago - Health

Food banks feel the strain without holiday volunteers

People wait in line at Food Bank Community Kitchen on Nov. 25 in New York City. Photo: Michael Loccisano/Getty Images for Food Bank For New York City

America's food banks are sounding the alarm during this unprecedented holiday season.

The big picture: Soup kitchens and charities, usually brimming with holiday volunteers, are getting far less help.

5 hours ago - Health

AstraZeneca CEO: "We need to do an additional study" on COVID vaccine

Photo: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

AstraZeneca CEO Pascal Soriot said on Thursday the company is likely to start a new global trial to measure how effective its coronavirus vaccine is, Bloomberg reports.

Why it matters: Following Phase 3 trials, Oxford and AstraZeneca said their vaccine was 90% effective in people who got a half dose followed by a full dose, and 62% effective in people who got two full doses.

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus cases rose 10% in the week before Thanksgiving.
  2. Politics: Supreme Court backs religious groups on New York coronavirus restrictions.
  3. World: Expert says COVID vaccine likely won't be available in Africa until Q2 of 2021 — Europeans extend lockdowns.
  4. Economy: The winners and losers of the COVID holiday season.
  5. Education: National standardized tests delayed until 2022.