Lyft pushes its "ethical values" vs Uber

Lyft co-founder John Zimmer. Photo: John Sciulli/Getty Images for Lyft

Lyft provided free rides to students attending March for Our Lives rallies last weekend and, according to co-founder John Zimmer, is trying to figure out how to address issues of racial equality after Stephon Clark, a 22-year-old unarmed black man, was fatally shot by police last week. “We want to figure out how to use what we do to help effect change,” Zimmer told a group of reporters in Washington yesterday.

Why it matters: Lyft sees this as a moment to highlight "having obvious ethical values" as a ride-hailing company vs Uber. In yesterday's gathering with reporters, Zimmer was joined by former Obama White House official Valerie Jarrett, now a Lyft board member, and the two repeatedly highlighted the company’s commitment to equal pay, safe work environments, and continued activism to “protect our community.”