Digital "nudges" to workout do work, study says
Need motivation to get moving? Your phone or watch might be able to help.
Driving the news: A new study from researchers at the University of Minnesota suggests "digital nudges" meant to encourage users to exercise can make a difference.
Zoom in: The authors of the paper, set to be published in the Journal of Association of Information Systems, analyzed four years of data from a Midwestern corporate wellness program that used cash incentives, motivational test messages and social media-style "kudos" posts.
- Both types of messages led to increases in self-reported exercise, with "kudos" viewings resulting in a 5% uptick in weekly activity frequency at first.
The intrigue: Motivational messages, which worked best for workers who didn't exercise much to begin with, got more effective over time, while the impact of the "kudos" faded.
What they're saying: "The trick will be to find new ways to inject excitement into the platform to keep the users involved and active," co-author De Liu, a professor at the Carlton School of Management, said in a statement.
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