Oct 19, 2021 - Business
Minnesota car dealership gets the John Oliver treatment
Steve Johnson of Zumbrota Ford wears a pickle costume in a commercial for John Oliver's "Last Week Tonight"
Steve Johnson of Zumbrota Ford played along with John Oliver. Image: "Last Week Tonight"

John Oliver's team at "Last Week Tonight" wrote a TV commercial for the Zumbrota Ford dealership, located between the Twin Cities and Rochester.

Quick take: It's funny and the Minnesota accents are thick.

Backstory: Oliver found out that several car dealerships around the country were running similar ads using a pickle costume and some variation of being in a pickle and needing a car.

  • Wanting some originality, Oliver's team wrote a commercial for Zumbrota Ford about a couple getting divorced over a minivan. The dealership played along.

The ad is airing this week on Zumbrota-area TV stations, Oliver said.

View the full clip.

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