Apr 23, 2024 - News

πŸ«“ Matzo-flation, charted

Price of <span style="background:#054f9f; padding:3px 5px;color:white;">matzo</span> and <span style="background:#8db830; padding:3px 5px;color:white;">gefilte fish</span>, 2023
Data: NIQ; Chart: Axios Visuals

If you're observing Passover, which began yesterday at sundown and runs to April 30 this year, it's time to stock up on the traditional foods.

The big picture: Unleavened bread, called matzo, and lumpy gefilte fish are classic staples of the holiday table β€” but prices can vary across the country.

Zoom in: In Tampa Bay, matzo and gefilte fish cost $4.79 and $6.51 on average, respectively, in the two weeks leading up to Passover, according to NIQ, which tracks buying behavior.

  • Matzo in Tampa Bay is being sold for a 20% markup compared to its 2019 price, while the price of gefilte fish remains nearly unchanged.
  • Nationally, matzo is $5.07 and gefilte fish is $7.07, on average.

Between the lines: Unsurprisingly, annual matzo sales peak over Passover.

The most popular time to buy is during the first six nights of the holiday β€” particularly the third night, per 2023 Instacart data shared with Axios.


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