
Illustration: Maura Losch/Axios
It's no shocker that we turn to Twitter to complain about the effects of red tide: things like itchy eyes, coughing and dead fish.
Yes, but: Researchers studying our first major red tide event since social media became ubiquitous have found evidence that Twitter can be a trustworthy and fairly specific reflection of red tide's impacts.
How it happened: They compared Tweet activity during 2018's red tide — both geo-tagged posts and using locations from user profiles — to official K. brevis cell counts and dead fish levels and found a strong correlation.
Why it matters: Researchers say crowd-sourced data could be super useful in assessing and responding to red tide and potentially to other natural disasters.

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