Jan 4, 2024 - News

From Yeezys to eggs, Google Trends shows what's too expensive for Utahns

Data: Google Trends; Graphic: Simran Parwani/Axios
Data: Google Trends; Graphic: Simran Parwani/Axios

In recent years, Americans have become more unified in bemoaning certain expensive items, according to a Google Trends analysis.

  • In Utah, along with all other states, "eggs" was the most common subject of 2023 online searches asking: "Why is ___ so expensive?"

Of note: It's the first year the same expensive item was the most-searched in all 50 states.

The intrigue: Utah didn't always run with the pack in querying costly goods and services.

  • Just two other states shared our most-searched expense in 2012 ("textbooks") and 2013 ("flights").

Flashback: A look at the intervening decade of Utah's top "why so expensive?" searches might trigger some memories of our budget-killers of yore.

  • 2014: limes
  • 2015: eggs
  • 2016: Yeezys
  • 2017: college
  • 2018: vanilla
  • 2019: Insulin
  • 2020: housing
  • 2021: lumber
  • 2022: gas

Zoom out: A decade ago, there were 23 different top-searched items among all the states, Axios' Simran Parwani reports.

  • Florida has apparently experienced persistent economic anxiety over pistachios. Our thoughts and prayers are with them.
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