Mar 13, 2024 - News

👋 Buh-bye, CrossFit

Illustration of a woman stretching on a yoga mat shaped like a plus

Illustration: Natalie Peeples/Axios

We're no longer in the heyday of HIIT (high-intensity interval training) and CrossFit. Now, low-impact workouts — and particularly Pilates — are all the rage for American adults.

Why it matters: As longevity becomes a primary health focus, a growing number of exercisers are opting for movements that advance their day-to-day functioning and better protect them from injury.

By the numbers: In metro Phoenix, Pilates ClassPass bookings increased 139% in 2023, compared with 2022, according to data shared with Axios.

  • The most popular Pilates studio on the fitness booking platform was Scottsdale's Body Politik, which uses the Lagree method.
  • Overall, Pilates was the most popular ClassPass workout of 2023, with booking reservations up 92% from 2022, according to data shared with Axios.
  • And Yelp searches for Pilates increased 25% from the previous year.

The big picture: The surge in interest in workouts like Pilates has to do with a mindset shift.

  • Many people now exercise primarily for health and longevity reasons.
  • More than one-third of Americans say they prefer low-intensity training exclusively, according to fitness software firm Mindbody.

What we're watching: "Functional fitness" is the workout buzzword of the moment.


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