Mar 29, 2024 - News

Our Easter candies cost more — and still taste delicious

Top-selling Easter candies, 2023
Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

Arkansas, like most of the country, prefers Reese's to other candies for Easter treats. (Alex strongly agrees.)

The big picture: The Easter Bunny — and consumers — are feeling the pinch of inflation this year, as skyrocketing cocoa prices reach new heights.

  • Cocoa prices surpassed $9,000 a ton for the first time Monday, Axios' Deena Zaidi reports.

By the numbers: Consumers across the country are expected to spend $3.1 billion on candy this year, down from $3.3 billion in 2023, the National Retail Federation's annual holiday survey found.

Zoom in: Despite the climbing cocoa prices, chocolates are expected to remain America's favorites, similar to recent years.

  • Reese's Peanut Butter Eggs were the top-selling candy in 2023, according to Instacart and DoorDash data.
  • Starburst jelly beans ranked fifth nationwide and yellow marshmallow Peeps chicks eighth — the only non-chocolate candies in the top 10 sellers, per Instacart.
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