Jun 4, 2024 - Food and Drink

Weekend lunches on the rise in Houston

Three slope charts that show the change in weekly share of restaurant transactions from 2019 to 2023 in Houston compared to the U.S. overall. The weekly share of weekday lunch changed from 22% to 19. Happy hour shares changed from 6 to 7. Weekend shares changed from 30 to 33.
Data: Square; Chart: Jacque Schrag/Axios

Houston's restaurant spending is shifting from weekday lunch hours to the weekends, per new Square data.

Why it matters: It's a reflection of pandemic behavior changes — and an important insight for restaurants as they continue adapting to survive and thrive.

By the numbers: Houston's share of weekday lunch purchases from food and drink establishments using Square fell from 21.7% in 2019 to 18.7% in 2023.

  • Meanwhile, the weekend's share of lunch purchases from those establishments rose from 30% in 2019 to 32.9% in 2023.

Zoom out: Weekday lunch's share of overall restaurant transactions fell nationally from about 21% in 2019 to 18% in 2023, based on data from food and drink establishments using Square.

  • By contrast, the weekend's share grew from about 30% in 2019 to 35% in 2023.

How it works: Square, which makes payments processing technology, defines the "weekday lunch" period as 11am-2pm, the "weekend" as all day Saturday and Sunday, and "happy hour" as weekdays from 4-6pm.

The bottom line: See you at brunch.


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