Mar 29, 2024 - News

🍫 1 map to go: Reese's rules

Top-selling Easter candies, 2023
Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

The Easter Bunny — and consumers — are feeling the pinch of inflation this year with skyrocketing cocoa prices reaching new heights, Axios' Kelly Tyko reports.

Why it matters: Cocoa surpassed $10,000 a ton for the first time this week, amid disruptive weather and rising freight costs.

Zoom in: Despite the hike, chocolate candies are expected to remain on top as America's favorites, similar to recent years.

  • Reese's Milk Chocolate Peanut Butter Eggs were the top-selling candy in 2023 — including in Iowa — according to Instacart and DoorDash data.

The big picture: Overall Easter spending is expected to top $22.4 billion this year, dropping from $24 billion in 2023, per the National Retail Federation's annual holiday survey.

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