Mar 29, 2024 - News

🍫 1 map to go: Reese's rules

Top-selling Easter candies, 2023
Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

The Easter Bunny — and consumers — are feeling the pinch of inflation this year with skyrocketing cocoa prices reaching new heights, Axios' Kelly Tyko reports.

Why it matters: Cocoa surpassed $10,000 a ton for the first time this week, amid disruptive weather and rising freight costs.

Zoom in: Despite the hike, chocolate candies are expected to remain on top as America's favorites, similar to recent years.

  • Reese's Milk Chocolate Peanut Butter Eggs were the top-selling candy in 2023 — including in Iowa — according to Instacart and DoorDash data.

The big picture: Overall Easter spending is expected to top $22.4 billion this year, dropping from $24 billion in 2023, per the National Retail Federation's annual holiday survey.

Read more


Subscribe for more Axios Des Moines in your inbox.

Read the full edition

Support local journalism by becoming a member.

Learn more

More Des Moines stories

No stories could be found

Des Moinespostcard

Get a free daily digest of the most important news in your backyard with Axios Des Moines.


Support local journalism by becoming a member.

Learn more