Oct 27, 2021 - Food and Drink
How the pandemic bakery continues to evolve in Denver
Moon Raccoon Baking's pain au brownie. Photo courtesy of Moon Racoon Baking
Moon Raccoon Baking's pain au brownie. Photo courtesy of Moon Raccoon Baking

When the pandemic shut down storefronts, home kitchens and farmers markets became the new neighborhood bakeries.

What's new: The marketplace is pivoting again.

Rebel Bread is joining forces with a handful of other bakeries to offer customized online sales and subscriptions, building on its model from the start of the pandemic.

  • Dubbed Bread Club, the new service allows consumers to select goods from five local bakeries and get deliveries on a one-time basis or weekly.
  • The other bakeries include Mile High Pie, Moon Racoon Baking, Pandemic Donuts and Sugar Bakeshop.

Why it matters: The launch is a sign of how Denver shops are banding together to adapt to the ongoing pandemic, streamline logistics and satisfy consumer interest in regular delivery and pickup options.

What they're saying: "Some people just love the idea of bread showing up each week," Rebel Bread founder Zach Martinucci tells Axios Denver. "They trust they'll like whatever we're making."

  • What's next: More bakeries. "I'm hoping to prove a point that every bakery is so different in Denver … and it can be more collaborative than competitive," he adds.

Our order: The October seasonal box from Sugar Bakeshop and the squash sourdough loaf from Rebel Bread.

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