Oct 21, 2021 - Business

Boulder hosts "Shark Tank" competition for natural foods

Marcus McCauley was the 2018 "Pitch Slam" competition winner. Photo courtesy of Naturally Boulder

Marcus McCauley was the 2018 Pitch Slam winner. Photo courtesy of Naturally Boulder

Five natural foods companies are competing Thursday for this year's Naturally Boulder title.

Why it matters: The "Shark Tank"-style competition run by the local economic development group promotes organic and natural products made in the Boulder area — only enhancing the town's endearing granola reputation.

Meet the competitors: This year's "Pitch Slam" finalists were pared from a list of more than 20 companies. Some are brands you can find on local shelves now.

  • Frescos Beverage: The first Latino non-alcoholic beverage company in the state specializes in aguas frescas, the refreshing drinks with fun fruit and spice pairings from Central and South America.
  • Fossil Fuel Donuts: The Longmont company relocated from Alaska and makes doughnuts with less than 2 grams of sugar that fit keto, paleo and vegan diets. Flavors include chocolate almond maca and blueberry acai lavender.
  • Wild Barn Coffee: This innovative female-founded company makes shelf-stable, ready-to-drink nitro cold brew. Headquartered in Boulder, Wild Barn only uses fair-trade organic coffee.
  • Pastificio Boulder: The pasta company makes small batches using heirloom wheat and other ancient varieties, sourced locally when possible, and using Italian techniques. Its packaging is plastic-free.
  • Core and Rind: Made in Hudson, these cashew cheesy sauces took 18 months to develop, and are self-stable and dairy-free. All so you can feel better about your heaping pile of nachos and mac and cheese.

Of note: Winners get a prize pack that includes free financial and legal advice, as well as strategic consulting to boost the local businesses.


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