Mar 22, 2024 - News

ğŸŽ° FanDuel paid for my vacation

Light rail with DraftKings ad

On top of inundating us with ads, sports betting platforms like DraftKings are giving out hundreds of dollars to customers who sign on. Photo: Alexandria Sands/Axios

As you're reading this, I'm on a flight to a tropical destination. And — I don't normally do this — I may have splurged on an overpriced mimosa at Charlotte Douglas.

  • That's because this vacation is on FanDuel's and DraftKings' dime.

Why it matters: Now that sports betting is legal, we can take advantage of these sites' promos in North Carolina.

Over the past few days, my husband and I racked up more than $3,000 in winnings on various apps, using only sign-on bonuses and referral codes and barely any of our own money. We'd cracked the code, I thought.

  • I asked some experts if they agreed.

🤔 Reality check: "The idea of cheating the system — they will be cackling behind your back," David Bockino, director of Elon's media analytics program, tells me. "The smartest thing you could do right now is pull out all your money and never think about this again."

  • We may have won a few thousand, but FanDuel, DraftKings and the other guys, too, are banking on us losing more than that in the long run. In business talk, this measurement is called "customer lifetime value."

Full story: I've won $3K on sports betting apps in one week, and frankly I'm insulted

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