Mar 16, 2021 - Real Estate

“Bar” and “patio” among most popular words used in Charlotte home listings

dilworth road bar

Courtesy of Aubrey Grier, by CDS Visuals/Cameron Stewart

Zillow shared the most popular words used in listings nationally and locally. Surprisingly, “fireplace” was No. 1 in Charlotte. Less so, “bar” was No. 14 of 210 most-used terms.

These terms are what listing agents choose to highlight about homes that they think will catch a potential buyer’s attention.

Real estate agent Lisa Warren says most Charlotte buyers want an open floor plan, modern/updated finishes, outdoor living space, walkability, natural light and hardwood floors. The top 10 most-used words in Charlotte real estate listings line up closely with what Warren says are priorities for buyers.

  • We tested this in real-time and all 10 of the most recent listings added to Zillow included at least two of these terms.

Top 10 Zillow terms:

  • Fireplace (34.9%)
  • Granite (33.8%)
  • Garage (29.2%)
  • Hardwood (27.6%)
  • Patio (26.9%)
  • Walk-in closet (26.3%)
  • Pool (23.5%)
  • Stainless steel (23%)
  • Fenced (back)yard (20.2%)
  • Open floor plan (19.6%)

The Charlotte buyer isn’t all that different from the average national buyer, as most of the top terms used locally are also common in other markets. Nationally, pet-friendly condo and bar are in the top 10 most-used terms. In Charlotte, those terms rank 12 and 14, respectively.

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