Jul 11, 2019 - Real Estate

More than a dozen local brands have joined forces to open a multi-vendor retail marketplace in Plaza Midwood

A new small business hub is now open in Plaza Midwood, adding an alternative local shopping destination to the busy Central Avenue corridor.

Charlotte Collective, located at 1222 Central Ave., features a number a retailers selling everything from candles to cacti under one roof.

It’s a smart move for business owners who may not have the resources or the desire to manage an entire storefront on their own. At Charlotte Collective, small pop-up and e-commerce businesses have an opportunity to try their hand at a brick-and-mortar operation in a highly trafficked area without the risk and financial burden of opening a solo store.

Lauren Harbury (Feminist Goods Co.), Rachelle Campbell (L.A. Suds) and Amy Crow (Worthy Figures)

But it’s not a permanent location just yet. Charlotte Collective picked up the last two months of the previous tenant’s lease and is in a trial period of sorts through August. If you like the idea of local retail here versus something like, say, a chain restaurant, you should vote with your dollars for the next 60 days.

Amy Crowe, owner of Worthy Figures, a personal styling service and clothing boutique for women sizes 12 and up, spearheaded the initiative when she saw a need for a collaborative small business incubator specifically for retailers and creatives in Charlotte.

We have startup tech hubs like Packard Place, multi-vendor food markets like 7th Street Public Market and Optimist Hall (opening later this summer) and even a fitness incubator at Fit Atelier, but fewer opportunities for small retailers to find their footing in the crowded commercial real estate space.

A robust lineup of retail events like Girl Tribe Pop Up, Vintage Charlotte and Uptown Flea provide temporary pop-up opportunities that have proven successful for many vendors but options for longer-term store presence is limited.

“Realtors almost refuse to take a chance on small businesses,” Crowe said.

But together they’re able to pool resources, split rent and manage the store in shifts. It’s a collaborative effort.

The Cactus Club
Feminist Goods Co.

Charlotte Collective currently features 16 brands with a diverse but cohesive selection of inventory including clothing, accessories, home goods and more.

Charlotte Collective brands include:

Feminist Goods Co. – Clothing and accessories that celebrate core feminist values available in sizes small to XXXL

Glory Days Apparel – Playful nostalgia brand creating vintage-inspired designs celebrating Charlotte sports, neighborhoods and culture

Golden Reeds – Ethically sourced rattan bags handmade in Bali

Janet Gwen Designs – Sleek marble cases for laptops, iPads, iPhones and accessories

L.A. Suds – Responsibly sourced, cruelty-free bath bombs, soaps, scrubs and more

Pretty Honest Candles – High-quality candles made with slow-burn soy wax, phthalate-free fragrance oils and 100 percent cotton wicks

Rachel Tenny – Artist and therapist empowering female creatives to prioritize their mental health

Shani Amara – Playful, eye-catching, affordable jewelry

Tayflower – Floral design, plantscaping and custom terrariums

The Alley Way Market – Jewelry, tees and handmade goods for people with a sense of humor

Winnie’s Boutique – Women’s apparel and accessories

Worthy + Badass – Apparel, jewelry and accessories designed to encourage, empower and enlighten women

Worthy Figures – Boutique clothing and personal styling services for women sizes 12 and up

The Cactus Club – Mobile plant shop offering a variety of cacti, tropical house plants, planters and more

Cosmic Creativ – Hand-poured geode accent cutting boards

Elise Design Company – Geometrically inspired jewelry

A grand opening celebration is planned for this Saturday, July 13 from 10 a.m. to 8 p.m.

Regular store hours are 10 a.m. to 7 p.m. Tuesday-Friday; 11 a.m. to 8 p.m. on Saturday; and 11 a.m. to 6 p.m. on Sunday.


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