Jun 16, 2016 - Food and Drink

10 years in and winestore. continues to dominate the Charlotte wine scene

(Note: This content was co-created with winestore.)

News capsule

June 16, 2016 marks the 10-year anniversary for winestore. The wine retailer prides itself on providing excellent wine paired with the best value you can find in the state, and, for some bottles, the country. The store’s success is obvious, as winestore. has expanded to two Charlotte locations, Morrisville, Cornelius, Cary and Wilmington.

By having the service of a boutique store paired with the large inventory of a big box retailer, the company has made its mark on the NC wine industry in the past 10 years. It also doesn’t hurt that its founders’ goals are for the customer experience to be fun, easy and exciting every time.


How it works

The wine selection process

  • The average price for a bottle of wine at winestore. is $12. Yeah, I know. You were expecting way higher, right? winestore. wholeheartedly believes you shouldn’t have to empty out your wallet to try a stellar wine.
  • Wines are sorted by type then from light to full bodied.
  • Each wine is paired with a tag that explains exactly what’s in the wine, its flavors and what it will pair nicely with. Easy!
  • Bottles range from $5-$300.
Wines are sorted by type then from light to full bodied.
Wines are sorted by type then from light to full bodied and paired with individual tags.

Tasting stations (obviously my favorite part)

  • winestore. has two tasting stations in store.
  • You can purchase a tasting card and each sample ranges in price from $0.50-$5. The bottles in these tasting stations are priced between $10-$100.
  • They love to host themed tastings: Try the blind tasting and see if you can pick the most expensive wine.
White wine testing station
White wine tasting station

Welcoming environment

  • Their stores are small enough for you to get the attention you want. *Emphasis on the “want.” They won’t hound you if you’d like to just browse.
  • The staff loves their wines. They’re ready to help you find the wine you want, in whatever style of wine you like.
  • Their goal is for you to try something new because it’s affordable. The fear of finally finding a bottle that sounds good but then looking at the outrageous price tag should melt away when you visit winestore.
winestore. tester circle

Why winestore. is different

There’s a reason why winestore. has grown so much in the Southeast. They combine clarity, value and focus with a bright and welcoming atmosphere. Their world-class Master Sommelier, Doug Frost, hand selects each wine the store sells and the company ensures that the labeling next to each bottle is simple and user friendly.

With these features combined, you can’t compare winestore. to any other wine retailer in Charlotte. Sure, there are wine box stores with aisles of shiny bottles, but some of those wines are good and some are bad and nobody seems to know the difference. It feels like no one is interested in finding out about your personal taste; they just want to sell you whatever they have a lot of.

And there are grocery stores where you can pick up that same bottle you had two years ago. Sure, it was good then, but how about now? And where’s the pizzazz in that? And then there’s winestore., where you can walk in and be immediately welcomed, helped and shown a wine you never knew existed because you had no idea how to find it.

That’s what makes winestore. different. No anxiety over aisles of wine, no fear of not being knowledgeable enough and no hesitation to ask for help.

Learn more about winestore.

Erase your wine-buying anxiety by visiting winestore. tonight. Their fun, welcoming and simple customer experience is worth the trip. Drink up!


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