Aug 3, 2022 - Business

City accepting applications for art career training program

Illustration of a paint tube with money coming out.

Illustration: Allie Carl/Axios

The city wants to turn local artists into profitable business owners.

Driving the news: Economic development officials opened up applications for "Artist Career Training," a six-week business training program about planning, marketing and funding a business in the creative industries.

  • It's the second year that up to 24 artists will go through the program.
  • Creative professionals from all disciplines with at least two years of work to show are eligible to apply. The application deadline is Sept. 6.

Why it matters: Austin's rising cost of living has pushed out creatives. The city has attempted to supplement that with emergency grants during the pandemic, but it hasn't always been enough.

What they're saying: Mark Puente of East Austin-based Nailivic Studios took the course in its inaugural year in 2018 and said he left with an understanding of how to make money from his vibrant, laser-cut engravings.

  • "It really gave me all the little things I needed to not just make art but actually run a small business," Puente told Axios.
  • Puente added that he learned how to create different revenue sources, how to price his work and the basics of running a business, like budgeting and marketing.

In other words: The city wants to be the concerned parent who's wondering how you're going to make money from that painting career — Puente says that's a good thing.

  • "This should be taught in every art school," he explained.

Of note: Participants also will develop a grant proposal for the city's cultural funding program and other funding opportunities in the area. They'll pitch the proposal for a chance to win a $500 cash prize to begin their projects.


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