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Reproduced from Morning Consult; Note: Gen Z survey margin of error ±3%, adults and millennials ±2%; Chart: Axios Visuals

Gen Zers are about half as likely as millennials to watch sports often, and twice as likely to never watch, according to a new Morning Consult survey.

Why it matters: Only 53% of the 1,000 Gen Zers surveyed considered themselves sports fans — compared with 63% of U.S. adults and 69% of millennials — highlighting how the media model upon which the sports business is built could crumble in the years ahead.

Go deeper

Kendall Baker, author of Sports
May 13, 2020 - Sports

Sports leagues are preparing for an era without fans

Illustration: Sarah Grillo/Axios

At the turn of the century, futurist Watts Wacker predicted that sports stadiums of the future would essentially be sound stages optimized for TV, rather than coliseum-like structures built to seat thousands of fans.

Why it matters: Prior to the coronavirus, things were already moving in this direction, with teams building smaller, more intimate venues in response to declining attendance and changing viewing habits.

Sports bettors may be a driving force behind the stock market surge

Illustration: Aïda Amer/Axios

Professional investors have largely abandoned the stock market amid the coronavirus pandemic, but sports bettors and bored millennials have jumped into the retail stock trading market with both feet.

Why it matters: They may be a driving force pushing U.S. stocks to their recent highs — and potentially driving them further.

Dec 15, 2020 - Economy & Business

Sports podcast company Blue Wire raises $5 million Series A

Photo of Blue Wire CEO Kevin Jones, Photo credit: Olivia May

Blue Wire, a sports podcast company, has raised $5 million in its series A round, founder Kevin Jones tell Axios.

Why it matters: The company, which focuses on long-form sports narrative podcasts and conversational podcasts, now hosts more than 140 podcasts with over 20 million downloads for the year. It has $1.5 million in 2020 revenue via sponsorship partnerships via brands like Chevy and Visa.

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