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Photo by studioEAST/Getty Images

LinkedIn is building a creator management team to help grow its community of content creators on the platform, according to an announcement from the company's editor in chief.

Why it matters: The success of platforms like TikTok, OnlyFans and Substack has led to a mad dash of investments from tech companies into the creator economy. Facebook and Snapchat have launched TikTok competitors, and Twitter bought a newsletter platform.

What they're saying: "Creators are the driving engine of LinkedIn," the company's editor-in-chief Dan Roth tweeted.

  • "Creators are the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they're worth our time," Roth tweeted.
  • Roth says he's hiring for a head of community to report to him. The job posting for the role says the head of community will build and run "a global team."
  • The job listing for the role, posted on LinkedIn, says: "We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices."

Go deeper:

Go deeper

Ina Fried, author of Login
Feb 11, 2021 - Technology

Actors union votes to represent influencers

Illustration: Aïda Amer/Axios

SAG-AFTRA, the union that represents actors, plans to start representing online influencers as well.

Why it matters: A growing number of online content creators make their living promoting various products on social media. The union says the move will allow people to more easily make a career out of being an influencer and gain access to health care and other benefits.

Facebook tries to end its love-hate affair with politics

Illustration: Sarah Grillo/Axios

Facebook's new moves to dial back the volume of political content in users' news feeds represent the latest lurch in the social network's erratic handling of its role as the world's digital public square.

Driving the news: Facebook, having captured a vast chunk of the digital ad business and trained users to view its stream of posts as a one-stop shop for all their informational needs, now says it plans to limit its distribution of posts about politics and broaden its situational bans on political ads.

India sets new COVID world record as oxygen demand jumps seven-fold

COVID-19 patients being treated with free oxygen at a makeshift clinic in Indirapuram, Uttar Pradesh, India. Photo: Rebecca Conway/Getty Images

India has seen demand for oxygen jump "seven-fold" as the country set a new world record for daily COVID-19 cases on Thursday, per AP.

By the numbers: India's health ministry reported 412,262 new infections, taking the official tally past 21 million, and 3,980 deaths from the coronavirus in the past 24 hours. The official death toll now stands at 230,168. The actual numbers are believed to be much higher.