Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Photo by studioEAST/Getty Images

Linkedin will today announce algorithm changes made over the past 12-18 months to favor conversations in its Feed that cater to niche professional interests, as opposed to elevating viral content, its executives tell Axios.

The big picture: News feeds that were fundamentally built to connect one voice to many are struggling to deliver on value as communication trends move to more personal and ephemeral conversations.

Driving the news: Users may have noticed that their notifications or engagements on LinkedIn have increased lately.

  • LinkedIn has done this in part, because internal research found that participation wasn't even across the platform, and that much of the attention in on LinkedIn was skewed towards the top 1% of power users, according to Tim Jurka, Director of Artificial Intelligence at LinkedIn.

Changes include:

  • Elevating content that users are most likely to join in conversation, which typically means people that users interact with directly in the feed through comments and reactions, or people who have shared interests with you based on your profile.
  • Elevating a post from someone closer to a users' interests or network if it needs more engagement, not if it's already going viral.
  • Elevating conversations with things that encourage a response (like opinions commentary alongside content), as well as posts that use mentions and hashtags to bring other people and interests into the conversation and elevating posts from users that respond to commenters.
  • Elevating niche topics of conversation will perform better than broad ones. (When it comes to length, LinkedIn says its algorithm doesn’t favor any particular format, despite rumors that it does.)

Be smart: If this sounds familiar, it's because LinkedIn is the latest social network to change its feed algorithm to get people to engage more, instead of just passively scroll through the app and website.

  • Facebook began talking about changes it was making to its News Feed to favor posts from close friends over brands and publishers in 2018.
  • Snapchat separated social from media on its app in 2017 to keep conversations intimate among friends.

Why it matters: Higher-quality engagement matters because its often more attractive to advertisers, according to Pete Davies, Head of LinkedIn Feed Product.

  • "Member engagement is at an all-time high, driven by record levels of engagement in the feed and content being shared," says Davies. "LinkedIn Marketing Solutions revenue is up 46% year-over-year.”
  • Last year, Axios reported that LinkedIn planned to bring in $2 billion from its marketing solutions business.

Between the lines: LinkedIn has been hinting at this for a while.

  • Audience development managers tells Axios that LinkedIn editors have been asking publishers to have their reporters share content to boost posts from authoritative individuals, as opposed to having content come from brands directly.

Go deeper

Updated 12 mins ago - Politics & Policy

Bipartisan police reform negotiations end without deal

Rep. Karen Bass (D-Calif.) with Sens. Tim Scott (R-S.C.) and Cory Booker (D-N.J.) in the Capitol in May 2021. Photo: Drew Angerer/Getty Images

Bipartisan talks on reforming police tactics and accountability, prompted by George Floyd's murder in May 2020, have ended without a compromise, Sen. Cory Booker (D-N.J.), a key negotiator, said Wednesday.

Why it matters: Lawmakers, led by Rep. Karen Bass (D-Calif.) and Sens. Tim Scott (R-S.C.) and Booker, had been working toward a bipartisan deal for months but things fell apart due to disagreements on qualified immunity and other issues.

Federal Reserve scales back expectations for economic recovery as Delta variant weighs

Fed chair Jerome Powell during a congressional hearing last year. (Photo: Stefani Reynolds/Bloomberg via Getty Images)

The Fed downgraded near-term expectations for the economy and the labor market, alongside hotter-than-expected inflation, in new estimates out on Wednesday.

Why it matters: It's the first time those closely-watched estimates reflect impact from the delta variant that's already rattled the labor market. Still, Fed chairman Jerome Powell said enough progress has been made to begin to pull back emergency-era measures that have supported the economy.

Biden speaks with Macron for first time since diplomatic crisis

President Biden and French President Emmanuel Macron have a conversation ahead of the NATO summit in Brussels, on June 14, 2021. Photo: Dursun Aydemir/Anadolu Agency via Getty Images

President Biden on Wednesday spoke with French President Emmanuel Macron for the first time since a diplomatic row erupted over a scrapped submarine order, per the White House.

Driving the news: Macron said that the French ambassador will return to Washington next week and will resume working with senior U.S. officials.