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Tech YouTube star Krystal Lora, center, stands between fellow tech YouTuber Brian Tong and sister Gabriella Lora during the opening of the new Apple Tower Theater retail store in Downtown Los Angeles. Photo: JC Olivera/Getty Images

A handful of Latino technology influencers on YouTube and social media are helping Hispanics navigate the changing world of smartphones, gaming, and noise-canceling headphones.

The big picture: Dominican American YouTube star Krystal Lora, with her 323,000 subscribers, is among the most popular technology reviewers. She breaks down the latest Apple and Google products for growing Latino YouTube audiences.

The intrigue: Lora often reviews smartphones and comments on how well the technology takes photos of darker-skinned people and practical uses of the devices for families.

  • She dissects products like Apple Fitness after testing it out with her sister or shows how family members may use a new tool.
  • Like fellow online tech reviewers Brian Tong and Marques Brownlee, Lora tries to simplify new technology and recommends how the tools can affect everyday life.

Omar Gonzalez, a Puerto Rican photographer from Hoboken, New Jersey, with over 120,000 subscribers, reviews the latest high-tech cameras and gives advice to his YouTube audiences on taking better photos.

  • Like Lora, he tries to demystify technology and obscure specs for everyday use and give honest, but humorous takes about the latest tools.

Yes, but: Sometimes, the YouTube stars can't stay away from pressing social issues.

  • In a June 2020 post, Lora talked about the discrimination she faced and her reaction to the Black Lives Matter movement as it relates to her Dominican background.
  • In an emotional YouTube video, she spoke of losing her grandmother to COVID-19 and pleaded with viewers to do their part to fight the pandemic.

Of note: Spanish-speaking YouTubers, especially in Colombia and Mexico, have also made headway in the tech world, modeling themselves after massively popular vloggers such as Werevertumorro (real name Gabriel Montiel) and Luisito Comunica (real name Luis Villar).

  • Villar even started his own cell phone company in 2020.
  • Mexicans Carlos Vassan, who reviews Android products, and Andrés Neshudo, who talks apps tips and tricks, have each amassed over a million subscribers alongside YouTubers like Colombian TP Resurrection (real name Juan Pablo Amaya), who breaks down which affordable cell phones are worth it.

And after the global success of ElRubius, streamer star from Spain, and Salvadoran Luis Flores, alias Fernanfloo, a handful of women from Latin America have also become popular gaming YouTubers and Twitch streamers.

Editor's note: We corrected the spelling of the first name of Gabriella Lora in the photo caption.

Get more news that matters about Latinos in the hemisphere, delivered right to your inbox on Tuesdays and Thursdays. Sign up for the Axios Latino newsletter.

Go deeper

Senate Democrats join Biden to pivot Build Back Better strategy

Illustration: Shoshana Gordon/Axios

A growing number of Senate Democrats are urging their colleagues to begin paring back the $1.75 trillion Build Back Better agenda to salvage what they can, abandoning hopes of the transformational to achieve the possible.

Why it matters: Democrats are desperate to notch a win. President Biden's popularity is sagging in the polls, the pandemic is raging and the party's record of passing crucial legislation has been muddled. Biden himself conceded during his news conference Wednesday that passing the parts was more likely than getting the whole.

Scoop: White House eyes vaccine mandate for migrants

A migrant receives a COVID-19 vaccination in Mexico before continuing to the U.S. border. Photo: Luis Barron/Eyepix Group/Future Publishing via Getty Images

The White House is considering requiring migrants aged 5 and older to receive a coronavirus vaccination as a condition for crossing the U.S.-Mexico border to await court hearings, Axios has learned.

Why it matters: The Biden administration has been offering the COVID-19 vaccine to people in immigration detention centers or shelters but hasn't yet offered it to other migrants who've crossed the border — much less required it.

Updated 1 hour ago - Politics & Policy

Omicron dashboard

Illustration: Brendan Lynch/Axios

  1. Health: The end of the Omicron wave is in sight — Transplants rebound from COVID lull — Omicron hits American hospitals disproportionately hard
  2. Vaccines: WHO: No evidence that healthy children, teens need boosters — Kids' COVID vaccination rates are particularly low in rural America — Starbucks drops worker vaccine or test requirement after SCOTUS ruling
  3. Politics: Biden concedes U.S. should have done more testing — Arizona says it "will not be intimidated" by Biden on anti-mask school policies— Government website for free COVID tests launches early
  4. World: WHO: COVID health emergency could end this year — Greece imposes vaccine mandate for people 60 and older
  5. Variant tracker