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Tech YouTube star Krystal Lora, center, stands between fellow tech YouTuber Brian Tong and sister Gabriella Lora during the opening of the new Apple Tower Theater retail store in Downtown Los Angeles. Photo: JC Olivera/Getty Images

A handful of Latino technology influencers on YouTube and social media are helping Hispanics navigate the changing world of smartphones, gaming, and noise-canceling headphones.

The big picture: Dominican American YouTube star Krystal Lora, with her 323,000 subscribers, is among the most popular technology reviewers. She breaks down the latest Apple and Google products for growing Latino YouTube audiences.

The intrigue: Lora often reviews smartphones and comments on how well the technology takes photos of darker-skinned people and practical uses of the devices for families.

  • She dissects products like Apple Fitness after testing it out with her sister or shows how family members may use a new tool.
  • Like fellow online tech reviewers Brian Tong and Marques Brownlee, Lora tries to simplify new technology and recommends how the tools can affect everyday life.

Omar Gonzalez, a Puerto Rican photographer from Hoboken, New Jersey, with over 120,000 subscribers, reviews the latest high-tech cameras and gives advice to his YouTube audiences on taking better photos.

  • Like Lora, he tries to demystify technology and obscure specs for everyday use and give honest, but humorous takes about the latest tools.

Yes, but: Sometimes, the YouTube stars can't stay away from pressing social issues.

  • In a June 2020 post, Lora talked about the discrimination she faced and her reaction to the Black Lives Matter movement as it relates to her Dominican background.
  • In an emotional YouTube video, she spoke of losing her grandmother to COVID-19 and pleaded with viewers to do their part to fight the pandemic.

Of note: Spanish-speaking YouTubers, especially in Colombia and Mexico, have also made headway in the tech world, modeling themselves after massively popular vloggers such as Werevertumorro (real name Gabriel Montiel) and Luisito Comunica (real name Luis Villar).

  • Villar even started his own cell phone company in 2020.
  • Mexicans Carlos Vassan, who reviews Android products, and Andrés Neshudo, who talks apps tips and tricks, have each amassed over a million subscribers alongside YouTubers like Colombian TP Resurrection (real name Juan Pablo Amaya), who breaks down which affordable cell phones are worth it.

And after the global success of ElRubius, streamer star from Spain, and Salvadoran Luis Flores, alias Fernanfloo, a handful of women from Latin America have also become popular gaming YouTubers and Twitch streamers.

Editor's note: We corrected the spelling of the first name of Gabriella Lora in the photo caption.

Get more news that matters about Latinos in the hemisphere, delivered right to your inbox on Tuesdays and Thursdays. Sign up for the Axios Latino newsletter.

Go deeper

Updated 2 hours ago - Politics & Policy

Congressional leaders clinch support for crucial defense bill, debt limit votes

Senate Majority Leader Chuck Schumer passes waiting reporters on Tuesday. Photo: Eric Lee/Bloomberg via Getty Images

Congress has found a shortcut to pass its annual defense funding bill and raise the debt limit.

Driving the news: The House voted Tuesday night on two major bills — one creating a one-time, fast-track process for the Senate to raise the debt ceiling with just 51 votes, and another passing its annual defense bill.

House passes annual defense bill

Speaker of the House Nancy Pelosi. Photo: Chip Somodevilla/Getty Images

The House voted to pass the annual defense bill 363-70 on Tuesday night, authorizing nearly $770 billion in funding for defenses and national security programs.

Why it matters: The National Defense Authorization Act (NDAA) still has to clear the Senate, but the House passage greatly increases the chances that the must-pass defense bill will move through both chambers of Congress before the end of the year.

Women politicians are under siege

Photo illustration: Sarah Grillo/Axios. Photos: Kevin Dietsch, Stefani Reynolds, and Alex Wong/Getty Images

Women in Congress feel besieged and singled-out amid surging threats against lawmakers at all levels, with some frustrated more hasn't been done to halt the trend.

Why it matters: As record numbers of American women are being elected to public office, their growing political power is being met with death and rape threats, sexist and racist abuse and online disinformation. Collectively, it's discouraged women from running for office.