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Expand chart
Data: NewsWhip; Chart: Axios Visuals

The tragic death of Kobe Bryant and his daughter Gianna became one of the most talked-about news events of the social media era, according to data from NewsWhip provided exclusively to Axios.

Why it matters: More people have engaged with the story over the past week than nearly every other major news story combined — illustrating that what breaks through in a saturated, splintered media landscape is unexpected, emotional news.

By the numbers: In the week after the Jan. 26 helicopter accident, stories about Kobe and Gianna generated 208 million interactions on social media — more than coronavirus, impeachment, the Super Bowl, the Iowa caucuses and the Grammys combined.

  • It did not generate the most news stories: The roughly 97,000 stories written about Kobe and Gianna this week are only about half the total for coronavirus stories (~174,000).

Be smart: The story had a huge cascading effect, as reactions to the tragedy drove new stories and hashtags.

  • LeBron James' reaction to the news reinvigorated the news cycle, in part because Bryant's last tweet congratulated James for passing him on the all-time scoring list.
  • The hashtag #GirlDad went viral as reactions poured in about the relationship between Kobe and Gianna.

The arms race for reader attention on major platforms has made it harder for all but the most shocking, emotional stories to break through.

  • For example, the Iowa caucuses received relatively minuscule social media interest over this period.

The bottom line: In a news ecosystem that's fragmented by both niche interests and ideology, it's rare for the internet to be so captivated by a single story.

Go deeper

America's Chinese communities struggle with online disinformation

Illustration: Annelise Capossela/Axios

Disinformation has proliferated on Chinese-language websites and platforms like WeChat that are popular with Chinese speakers in the U.S., just as it has on English-language websites.

Why it matters: There are fewer fact-checking sites and other sources of reliable information in Chinese, making it even harder to push back against disinformation.

Pennsylvania certifies Biden's victory

Photo: Aimee Dilger/SOPA Images/LightRocket via Getty Images

Pennsylvania officials on Tuesday certified the state's presidential election results, making President-elect Joe Biden's win in the key battleground official.

Why it matters: The move deals another blow to President Trump's failed efforts to block certification in key swing states that he lost to Biden. It also comes one day after officials voted to certify Biden's victory in Michigan.