Feb 4, 2020 - Economy & Business

Kobe Bryant's death transcends other news

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Data: NewsWhip; Chart: Axios Visuals

The tragic death of Kobe Bryant and his daughter Gianna became one of the most talked-about news events of the social media era, according to data from NewsWhip provided exclusively to Axios.

Why it matters: More people have engaged with the story over the past week than nearly every other major news story combined — illustrating that what breaks through in a saturated, splintered media landscape is unexpected, emotional news.

By the numbers: In the week after the Jan. 26 helicopter accident, stories about Kobe and Gianna generated 208 million interactions on social media — more than coronavirus, impeachment, the Super Bowl, the Iowa caucuses and the Grammys combined.

  • It did not generate the most news stories: The roughly 97,000 stories written about Kobe and Gianna this week are only about half the total for coronavirus stories (~174,000).

Be smart: The story had a huge cascading effect, as reactions to the tragedy drove new stories and hashtags.

  • LeBron James' reaction to the news reinvigorated the news cycle, in part because Bryant's last tweet congratulated James for passing him on the all-time scoring list.
  • The hashtag #GirlDad went viral as reactions poured in about the relationship between Kobe and Gianna.

The arms race for reader attention on major platforms has made it harder for all but the most shocking, emotional stories to break through.

  • For example, the Iowa caucuses received relatively minuscule social media interest over this period.

The bottom line: In a news ecosystem that's fragmented by both niche interests and ideology, it's rare for the internet to be so captivated by a single story.

Go deeper

Axios-NewsWhip 2020 attention tracker: Bloomberg finally upends the national conversation

Data: NewsWhip; Chart: Chris Canipe/Axios — Note: Hover over the weekly rank on desktop to see articles and interactions for each candidate and issues.

Stories about Michael Bloomberg last week generated 9.4 million interactions on social media — more than twice his previous high. Still, he's getting lapped by Bernie Sanders, according to data from NewsWhip provided exclusively to Axios.

Why it matters: This was the point when Bloomberg converted massive spending into significant organic interest in his campaign, but it may be no match for the Sanders grassroots army.

Go deeperArrowUpdated Feb 20, 2020 - Politics & Policy

Los Angeles celebrates Kobe and Gianna Bryant

Photo: Getty Images

Thousands of people gathered Monday at Los Angeles' Staples Center to mourn the death of NBA star Kobe Bryant and his 13-year-old daughter, Gianna.

The big picture: Bryant played for the Los Angeles Lakers throughout his entire 20-season career and helped the city claim five championships. Gianna, a rising basketball player herself, often attended games with her father, who retired in 2016.

Go deeperArrowUpdated Feb 24, 2020 - Sports

Sanders hits new stratosphere of online interest

Data: NewsWhip; Chart: Chris Canipe/Axios — Note: Hover over the weekly rank on desktop to see articles and interactions for each candidate and issues.

For the second straight week, Bernie Sanders has hit the high watermark for online attention in the Democratic primary, according to data from NewsWhip provided exclusively to Axios.

Why it matters: It's not just quantity. The sentiment of the top stories about Sanders has been more positive than his top Democratic rivals — particularly Michael Bloomberg, whose recent online attention has been overwhelmingly negative.