Rapper and businessman Kanye West told his 14.6 million Twitter followers how much he adores his Tesla (which, according to press reports, is a customized P100D Model S).

Why it matters: Tesla has been going through a rough patch, so rave reviews from a cultural icon probably can't hurt. Tesla CEO Elon Musk, who has called West an inspiration, retweeted a couple of West's new comments.

• West followed the tweet above with several others, noting "I heard these are really good for the environment" and "This is the funnest car I've ever driven."

The bottom line: Per Bloomberg, "Kanye West and Elon Musk’s bromance is hitting an all-time high."