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Illustration: Sarah Grillo/Axios

From pop-up newsletters to podcasts and short courses to documentaries, newsrooms are getting creative about presenting long-form journalism in the Internet era.

Why it matters: Streaming and smartphones have made it easier to turn big stories into more digestible formats.

Driving the news: Newsrooms are pivoting away from large chunks of text online, because the format doesn't suit readers attention spans on mobile phones.

  • The average word count for news articles has fallen from about 449 in September 2019 to about 380 in February 2020, according to data from Chartbeat.
  • The averaged engaged time on individual news articles has gone up slightly in that time, from 30.29 seconds per article to 31.24 seconds per article.

By the numbers: Data from SimilarWeb shows a similar trend. The average page visit duration in the past year and pages per visit has dropped at -6.2% and -19.4%, respectively. Visits to news pages in the past year were up overall compared to the year prior.

  • "This suggests that while people are frequenting news sites at higher volumes, they are less engaged with the content, which could indicate interest shifting away from long-form journalism, towards shorter, more digestible formats," says SimilarWeb Marketing Insights Analyst Ilana Marks.

The big picture: Today, few major internet stories are rolled out without some sort of accompanying audio, video or newsletter format. A few notable examples:

  • Documentaries: The New York Times, Vox Media, Buzzfeed, and many other news publishers are beginning to license their top articles to streaming companies to be used to create documentaries.
  • Short Courses: TheSkimm, WWD and others are using virtual short courses to tackle meaty subjects with more interactivity.
  • Newsletters: Dozens of news companies have begun using pop-up newsletters to cover big stories in real-time, incrementally. The trend began with the 2018 midterm elections and gained steam during impeachment. Today, there are dozens of pop-up newsletters and podcasts that cover the pandemic.
  • Podcasts: Serial, the investigative podcast from This American Life, was one of the first long-form journalism podcasts to capture big audiences. Ever since, newsrooms have been trying to copy that format.
  • Closer to home: Axios' "Off the rails" series about the final days of the Trump presidency could have been published as one very long 16,000+-word article. Instead, it was rolled out over nine articles with a complimentary podcast series that allowed audiences to listen or read the story in smaller increments.

Yes, but: Traditional editorial standards for text can sometimes be difficult to navigate with new mediums.

  • The New York Times conceded last year that large parts of its popular "Caliphate" audio series didn't meet its editorial standards.
  • The Times' executive editor Dean Baquet said in an interview with the paper's "Caliphate" podcast: "When The New York Times does deep, big, ambitious journalism in any format, we put it to a tremendous amount of scrutiny at the upper levels of the newsroom ... We did not do that in this case."

The bottom line: Long-form journalism is stronger than ever. It's just packaged differently.

Go deeper

2 hours ago - World

In photos: Students evacuated as wildfire burns historic Cape Town buildings

Firefighters try, in vain, to extinguish a fire in the Jagger Library, at the University of Cape Town, after a forest fire came down the foothills of Table Mountain in Cape Town, South Africa, on Sunday. Photo: Rodger Bosch/AFP via Getty Images

A massive wildfire spread from the foothills of Table Mountain to the University of Cape Town Sunday, burning historic South African buildings and forcing the evacuation of 4,000 students, per Times Live.

The big picture: Visitors to the Table Mountain National Park and other nearby attractions were also evacuated and several roads including a major highway, were closed. South Africa's oldest working windmill and the university's Jagger Library, which houses SA antiquities, are among the buildings damaged.

Updated 3 hours ago - Politics & Policy

3 killed, 2 wounded overnight in Kenosha bar shooting

Three people died and two others were hospitalized with serious injuries after a gunman entered bar in Kenosha County, Wisconsin, the police department said in a statement on Sunday.

The latest: Officers arrested a "person of interest" Sunday afternoon in connection with the 12:42 a.m. shooting and there's "no threat to the community at this time," per a later police statement.

Updated 4 hours ago - Sports

Big European soccer teams announce breakaway league

Liverpool's Mohamed Salah (L) after striking the ball during the UEFA Champions League Quarter Final Second Leg match between Liverpool F.C. and Real Madrid at Anfield in Liverpool, England, last Wednesday. Photo: John Powell/Liverpool FC via Getty Images

12 of world soccer's biggest and richest clubs announced Sunday they've formed a breakaway European "Super League" — with clubs Manchester United, Liverpool, Barcelona Real Madrid, Juventus and A.C. Milan among those to sign up.

Why it matters: The prime ministers of the U.K. and Italy are among those to express concern at the move — which marks a massive overhaul of the sport's structure and finances, and it effectively ends the decades-old UEFA Champions League's run as the top tournament for European soccer.