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Jordan Peterson, a University of Toronto psychology professor who has 506,000 Twitter followers, published his book, "12 Rules for Life: An Antidote to Chaos," in January. And his work has prompted David Brooks to mark "The Jordan Peterson Moment":
"My friend Tyler Cowen argues that Jordan Peterson is the most influential public intellectual in the Western world right now, and he has a point. Peterson ... has found his real home on YouTube, where his videos have attracted something like 40 million views. ... [H]e eviscerates identity politics and political correctness."